Apple started in 1976 as a computer company. Founded by CEO, Steven P. Jobs In the last
decade, however, Apple has expanded into a very intricate company that specializes in much
more than just computers. In 2001, Apple broke the barrier with the iPod, eventually becoming
the dominant market leader in music players. As well, Apple joined the phone industry in 2007
with the iPhone, which has also been widely successful.
Apple is a consumer goods company, and therefore evaluating its value requires understanding
its products and consumers. This can be very difficult because Apple competes with many
different companies throughout the different industries it takes part in."For reasons varying from
its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple
has established a unique reputation in the consumer electronics industry." One of the most
unique things about Apple is that it has a very strong customer base.
MISSION
Apple is committed to bringing the best personal computing experience to student, educators,
creative professionals and consumer around the world through its innovative hardware,
software, and internet offering.
VISION
We are committed in producing high quality service thus setting high industry standard for other
competitors.
# CONTACT US
VISIT US AT:
G17, GROUND FLOOR, PLAZA WEST, 54000 SHAH ALAM, SELANGOR
CONTACT:
NO TEL : 03-2923823
FAX NO: 03-2923833
MacBook Air
The deeper you look, the more beautiful it becomes
Sure, MacBook Air is unbelievably thin and light. But we also designed it to be powerful, capable, durable and enjoyable to use. With enough battery life to get you through the day. That’s the difference between a notebook that’s simply thin and light, and one that’s so much more.
Thin, light, durable. Flash storage
Flash storage helps
make MacBook Air incredibly thin and light — less than 2 centimetres and
as little as 1.08 kilograms.1 Flash is also solid state,
meaning there are no moving parts. Which makes it reliable, durable and quiet.
And it takes up much less space than a traditional hard drive — about 90 per
cent less, in fact. That creates room for other important things, like a bigger
battery. So you have a notebook that weighs almost nothing and runs all day
long. Now that’s mobility mastered.
See your QWERT in light
Anyone can try to make a notebook that’s thin and light. Success comes
in doing it without cutting corners. That’s why MacBook Air features
a full-sized keyboard that’s just as comfortable to type on as a desktop
keyboard. And the keyboard is backlit, so you can type in low-light conditions
with ease. A built-in sensor detects changes in the ambient lighting and
adjusts the keyboard and display brightness automatically, giving you the
perfect illumination in any environment.
Multi-touch. precise control at your fingertips
Multi-Touch is part
of practically every Apple product. It’s the best and most personal way to
interact with your devices. The optimal way to experience Multi-Touch on a
notebook is through a trackpad. That’s precisely the case with MacBook Air. The
trackpad’s spacious, all-glass surface doesn’t have a button because the whole
thing is the button. And with Multi-Touch gestures in OS X, you can interact
with MacBook Air in ways that feel completely intuitive and realistic.
A battery that can get you through the day and the month
If you looked inside
MacBook Air, you’d see something remarkable: how much space we devoted to
the battery. That’s thanks to smaller components such as flash storage. And
when the goal is to design the perfect notebook for everyday use, giving
priority to the battery just makes sense. With the 11-inch MacBook Air,
you’ll get up to nine hours of battery life while surfing the web or up to
10 hours while watching iTunes movies. And the 13-inch model lasts up to a
staggering 12 hours.2 Put MacBook Air to sleep for more
than three hours, and it enters standby mode. That means you can come back to
MacBook Air up to an entire month later and it wakes in an instant. Time
is on your side, courtesy of MacBook Air.
A thing of beauty and durability
MacBook Air features a
unibody design for both the main enclosure and the display. Unibody
construction means a higher-precision, less complex design with fewer
parts. That translates to a notebook that’s exceptionally thin and light,
yet durable enough to handle the rigours of everyday use. In addition,
MacBook Air offers innovations you won’t find anywhere else — like the
MagSafe 2 power connector, which breaks cleanly away from the notebook if you
accidentally trip over the power cord
PERFORMANCE
Power to go and keep going
Fast fifth-genaration intel core processors with fast-graphics
Fifth-generation
Intel Core i5 and i7 processors — based on the groundbreaking Broadwell ULT
architecture — give MacBook Air the power you need to finish the task at hand.
Whatever the task may be. The dual-core Intel Core i5 with Turbo Boost speeds
up to 2.7GHz comes standard. Or you can choose the optional dual-core Intel
Core i7 processor for 2.2GHz of processing power and Turbo Boost speeds up to
3.2GHz. In addition, these processors are much more power-efficient, which
means you’re able to do all the things you love to do on a computer for longer
than ever — up to nine hours between battery charges on the 11-inch MacBook Air
and up to 12 hours on the 13-inch model.1 And with the Intel HD Graphics 6000
processor, you get fast graphics performance. So when you’re trying to level up
in your favourite game — or taking on other graphics-intensive tasks — things
move more smoothly and with greater detail.
Fast memory
MacBook Air
features up to 8GB of superfast, power-efficient 1600MHz LPDDR3 memory. Combine
that with powerful processors and fast flash storage and you get a notebook
that can run more memory-intensive applications at the same time — without
compromising performance.
Fast flash storage up to 512GB
From the moment you
start up MacBook Air, you realise this is exactly how a notebook should
perform. Much of that power is thanks to flash storage, which is up to 17 times
faster than a traditional 5400-rpm notebook hard drive.2 Apps launch quickly.
Files and documents open faster. Even after a month in standby mode,
MacBook Air springs to life.
High-speed thunderbolt 2 and 3 USB
A high-speed Thunderbolt 2
port and two USB 3 ports allow MacBook Air to transfer data at lightning-fast
speeds and connect to displays like the Apple Thunderbolt Display. So with a
few connections, you can turn a highly portable notebook into a highly
versatile workstation.
MacBook Pro
with retina display
Now with the force touch trackpad, longer battery life and faster flash storage
Incredibly powerful by design
When we designed MacBook
Pro with Retina display, we started with a blank slate. That gave us the
freedom to imagine something radical, something entirely different. A notebook
so thin, so light and so powerful it’s like nothing you’ve ever seen before. A
notebook designed for the future, but ready to use today.
Less has never been more
It may be incredibly
thin and light, but MacBook Pro with Retina display is also incredibly
powerful. To achieve all that in a single design required relentless focus and
a willingness to make bold decisions. Every millimetre was designed, engineered,
built and assembled to the most exacting performance standards. Bulky legacy
technologies like the spinning hard drive and optical disc drive were left
behind in favour of newer, higher-performance technologies — PCIe-based flash
storage, for example. Flash is not only much faster and more reliable than a
traditional hard drive, it takes up 90 per cent less space. Which is one of
many reasons MacBook Pro isn’t just extremely capable, it’s extremely
portable too.
The force touch track-pad. A whole new level of responsiveness
Unlike traditional trackpads, the new Force Touch
trackpad makes it easy to click anywhere on the surface. Sensors accurately
detect how much pressure you’re applying and respond accordingly, yet it feels
the same as the trackpad you’re accustomed to. In addition, a new
Taptic Engine provides haptic feedback — a tactile response from the trackpad
to your fingertip — whenever you perform certain tasks, like trimming
a clip in iMovie or aligning annotations in a PDF.
Force Touch adds a new
dimension to the Mac experience beyond the intuitive Multi-Touch gestures
you’re familiar with. Its sensitivity is customisable too, allowing you to
adjust how much pressure is needed to register a click. And the Force Touch
trackpad can even tell whether you’re clicking with your thumb or another
finger, adjusting the sensitivity level automatically.
A display so advance and the difference is clear
The Retina display
is a breakthrough — any way you look at it. We pushed the limits of technology
to create a pixel density so high, you can see everything you’re doing with
perfect clarity and make edits with pinpoint accuracy. Not only is it an
incredibly high-resolution display, it has an integrated design that achieves a
level of fit and finish never before possible. The Retina display doesn’t sit
behind a layer of glass, it is the glass. Which means you get all the benefits
of a state-of-the-art display — vibrant colours, high contrast and wide viewing
angles — with very little glare. So there’s more to see, and even less to
distract you from your work.
The best design, for the best performance
We designed every
aspect of MacBook Pro with Retina display with performance in mind. From the
beginning, the entire internal structure was built to house the very best
high-performance components: state-of-the-art processors, graphics, storage and
memory. Despite packing such an enormous amount of power into such a slim
design, we still achieved an astonishing 10 hours of battery life in the
13-inch model and nine hours in the 15-inch.2 We also found a way to integrate
the highest-quality speakers we’ve ever designed for a notebook. And we
engineered a cooling system that draws in air from three sides of the notebook.
Alone, each of these elements is an incredible accomplishment. Together,
they make MacBook Pro the world’s most advanced high-performance
notebook.
The forefront of technology built into both sides
Designing
MacBook Pro with Retina display meant completely rethinking which ports
belong on a high-performance notebook. Both the 13-inch and 15-inch models
feature the most advanced I/O technology available. They’re the first notebooks
ever to include two Thunderbolt 2 ports, two USB 3 ports and an HDMI port —
giving you the flexibility to connect multiple external displays, an HDTV and
other high-performance devices. Without a traditional optical drive, there’s
room for ports conveniently located on both sides of the notebook. Even the
slim MagSafe 2 port complements its thin, sleek design. So you can take this
notebook anywhere. And be ready for anything.
Precisely engineered down to the nanomater
MacBook Pro
with Retina display is the result of an obsessive focus on detail. Apple
designers and engineers worked closely together to craft every single
piece that went into making it — the fans, the vents, the speakers, the
noise-reducing microphones, the screws, even the machining of the thumb scoop.
Everything was considered, and nothing overlooked. Because when a notebook
becomes this advanced, every nanometre counts.
The very definition of power
